A race team dedicated to driving the future of motorsport.

Founded in 2025, GP Lab is a race team based in Austin, Texas. We’ve created a racing platform designed to redefine motorsport partnerships and ensure long-term success on and off the track. Beyond racing, we provide drivers with the tools, training, and support they need to elevate their performance and achieve world-class results.

GP Lab transforms motorsport into an accessible platform for growth: developing drivers, creating brand-driven content, and partnering with innovators, all while delivering the prestige, storytelling, and experiences that make racing so powerful.

Turning motorsport into a content creation and experience platform.

Through our in-house media team, we create authentic, high-impact motorsport content that saves companies the cost of hiring agencies. Our partners also gain traditional race team exposure, B2B hospitality opportunities, and direct association to the excitement of motorsport without the F1 price tag.

More than just a race team...

In addition to our racing efforts, we’re committed to giving back to the motorsport community by sharing our knowledge and experience to help other drivers elevate their skills. This is made possible through the GP Lab Training App and our specialized training courses. Scroll down to learn more.

Train Intentionally.
Improve Consistently.

Our drivers live what they teach, and the GP Lab App brings that expertise directly to you to become a more skilled driver. Training only delivers results when it’s structured, recorded, and reviewed. With our app, you can log every run, run targeted drills, and assess your performance, giving you the tools to self-coach effectively, anytime, anywhere.

Not just the basics. Develop true mastery in racing.

By signing up to our app, you gain exclusive entry to an extensive library of training videos encompassing the technical, mental, physical, and business facets of racing. Leverage this comprehensive content to accelerate your development and evolve into a more skilled, well-rounded driver.

Tailored coaching for serious drivers.

We offer personalized, one-on-one training with our coaches at our facility. If you’re an active and committed racing driver looking to elevate your performance, we encourage you to reach out.