GP Lab is a sports car racing team, chasing the dream of Le Mans.

Competing internationally across multiple racing disciplines, we’re chasing the dream of winning Le Mans, and it starts now. Learn about our goals and how we plan to achieve them.

Founded by Danny Soufi and Jake Williamson, GP Lab’s drivers have a wealth of experience. They joined forces to chase the mutual goal of racing and winning at Le Mans. But it doesn't stop there...

Danny Soufi

A standout talent in sports car racing, Danny has secured multiple championships and numerous race wins in his career. Known for his unrelenting dedication to motorsport, Danny has made a name as a top tier racing driver. Danny embodies values of authenticity, dedication, and discipline.

Jake Williamson

An emerging force in sports car racing, with multiple regional race wins showcasing his skill and consistency behind the wheel. Known for his unfailing work ethic and relentless drive to improve, Jake is deeply committed to the craft of racing and the future of motorsport.

Making Motorsport A Result-Driven Investment

We create high-impact, story-driven content and offer exclusive motorsport experiences to our partners, combining trackside access, thoughtful media, and premium branding opportunities. Every activation is designed to deliver measurable value, strengthen relationships, and maximize exposure, turning sponsorship into a results-driven investment.

A long-term mission to immerse ourselves in motorsport.

This isn’t just about two guys trying to go racing. We intend to be a force in motorsport, for years to come. Through our driver development and race team, we hope to bring up the next generation of professional racing drivers. Our goal is to field multiple cars in various championships, including Prototypes and GT’s, all the way to the highest levels of motorsport. Our journey to Le Mans begins with racing LMP3 in 2026.

LMP3

LMP2

Le Mans

The Journey Ahead

Going racing is challenging, and securing funding is just the first milestone. That’s why we’ve built a content and experience platform through our race team that packs maximum value into every partnership, delivering measurable results for our partners. To explore our Partnership Programs and discover how your brand can get involved, reach out to us today!