Founded in 2025, GP Lab is a race team based in Austin, Texas. We’ve created a racing platform designed to redefine motorsport partnerships and ensure long-term success on and off the track. Beyond racing, we create brand-driven media and exclusive motorsport-inspired experiences.
What began as a shared ambition to win Le Mans has evolved into a modern race team built for partner impact, applying the most effective sponsorship models in motorsport to sports car racing. Our race team provides authentic, high-impact content, alongside traditional race exposure, B2B hospitality, and direct access to the excitement of motorsport, without the F1 price tag.
In addition to our racing efforts, we’re committed to delivering value to our partners with brand-driven content produced by our in-house media team, while fostering meaningful connections within a curated network of like-minded individuals.
GP Lab Experiences delivers exclusive motorsport-driven events, ranging from high-end corporate offsites to ultra-exclusive luxury adventures in extraordinary destinations.
We believe in the power of connecting, not networking. Through our exclusive experiences, simulator event venue, and curated social mixers, we bring together like-minded individuals who are chasing their dreams. Check out our LUMA page to attend our public social events, or visit the experience page for a more intimate gathering.